The Georgia Association for Development Professionals (GADP) serves as a resource for advancing the professionalism of development officers in health care institutions through educational opportunities, networking and association with a larger statewide organization. Membership consists of professionals who are employed as development officers, hospital foundation directors, vice presidents, vice presidents for advancement and other development staff members. 

Society dues are $75/year per society and provide valuable member-only access and discounts on your society annual conference and other educational opportunities throughout the year. 

Digital Giving Trends: How Do You Stack Up?

Tuesday, May 7, 9-10 a.m.

Member Registration

GADP Members - Complimentary

GHA Members - $25

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This session is complimentary for GADP members and $25 for all other GHA member hospital employees. 

Data. Reports. Analysis. Maybe your team is bending over backwards to gather all the information possible for your annual giving program, but are you taking full advantage of the results?

In this data-driven session, we’ll share digital philanthropy findings from health care foundations across the country. Nerd out with us on national trends like the growing ratio of digital to print giving; the exact lift in ROI when using a multi-channel approach; how long prospects need to be in an email cycle before converting; and more! Then, we’ll show you how to calculate all these performance statistics for your own organization.

This presentation will prepare you to read the numbers and use the results to drive action, both for your future annual campaigns and pipeline growth strategies.

Beth Hatcher, Principal and CEO

Beth Interactive 

Beth Hatcher is the principal and CEO of Beth Interactive, a digital philanthropy and communications agency in Chicago. With 18 years of experience in online fundraising, health care marketing and digital technologies, she specializes in crafting customized fundraising and communications strategies for health care foundations, higher education institutions and non-profits.

A passionate storyteller, data nerd and accomplished presenter, Beth prides herself on bringing best practices to her non-profit clients nationwide, with the goals of engaging donors and increasing giving through intelligent strategies, thoughtful implementation and full-service support.

2024 SCHA/GADP Annual Conference

July 16-18

Sonesta Resort Hilton Head Island

Hosted by the South Carolina Hospital Association

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