When it comes to Annual Enrollment, the most effective benefits communication strategies span the entire year – they don’t just begin and end with the enrollment window. Taking a strategic approach to your benefits campaigns gives you a clearer idea of what you need to accomplish and how – especially in the changing and ever-evolving landscape communicators face.
The goalposts of the employee experience have shifted considerably thanks to hybrid working models and advancing digital technology. This means communicators must treat employees like consumers to engage them with Annual Enrollment content. Think standout content across mobile apps and strategic use of channels.
Benefits are a fundamental part of your employee value proposition. Communicate this in ways that help employees connect the dots between their benefits and their daily lives. Help them understand the value of their benefits. This leads to increased employee appreciation of their total compensation, resulting in higher engagement and uptake – not to mention higher utilization of your programs and plans.
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